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2 1/2016 Industry Barometer PSI Industry Barometer FOR A BETTER UNDERSTANDING OF THE PROMOTIONAL PRODUCTS INDUSTRY Regularly updated industry insights are becoming more and more important, in part because they can help to extrapolate trends. That’s why the PSI has designed the Europe-wide Industry Barometer, a survey conducted twice a year on the current state and latest trends of the industry. This one-of-a-kind service is of utmost importance to the European promotional products industry. The studies are available free of charge to PSI members. The results regularly reveal insights into the structure and economic state of the industry – for example, sales increases of 69% recorded by promotional products suppliers and 56% by promotional products distributors hint at a positive trajectory for 2016. The following analysis is an excerpt from the upcoming 1/2016 issue of the Industry Barometer with a focus on Dutch manufacturers, suppliers and distributors. In cooperation with PromZvak

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