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16 2/2016 Industry Barometer EUROPE SUPPLIERS DISTRIBUTORS AMOUNT OF PROMOTIONAL PRODUCTS SALES GENERATED BY ONLINE DISTRIBUTION 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 0.7% > €50 million 0.4% €30 to €50 million 0.6% €20 to €30 million 1.3% €10 to €20 million 1.1% €5 to €10 million 2.4% €3 to €5 million 3.3% €1 to €3 million 3.7% €500,000 to €1 million 7.7% €100,000 to €500,000 4.0% €50,000 to €100,000 2.0% €30,000 to €50,000 2.0% €20,000 to €30,000 2.8% €10,000 to €20,000 5.5% 5.5% 57.0% €5,000 to €10,000 < €5,000 Not used by us 56.1% Not used by us 50% © PSI 2016 © PSI 2016 43% of European promotional products suppliers use online distribution. 17.8% said they generated less than €50,000 in sales that way. 43.9% of promotional products distributors also sell online. 30.8% said they’re generating less than €50,000 in sales online. 7.7% generated less than €2,500 with this distribution channel. SUPPLIERS DISTRIBUTORS 100% 90% 80% 70% 60% 40% 30% 20% 10% 0% 0.2% > €50 million 0.1% €10 to €20 million 0.1% €5 to €10 million 0.1% €3 to €5 million 1.8% €1 to €3 million 2.2% €500,000 to €1 million 5.5% €150,000 to €500,000 3.0% €100,000 to €150,000 4.3% €50,000 to €100,000 2.3% €30,000 to €50,000 2.1% €20,000 to €30,000 2.1% €15,000 to €20,000 2.4% €10,000 to €15,000 3.4% €7,500 to €10,000 2.2% €5,000 to €7,500 4.5% €2,500 to €5,000 7.7% < €2,500

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