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20 1/2016 Industry Barometer SUPPLIERS DISTRIBUTORS INDUSTRIES WITH THE HIGHEST SALES POTENTIAL FROM THE POINT OF VIEW OF SURVEYED COMPANIES (Multiple responses possible) Promotional products distributors Retail Public institutions Automotive industry Information technology and telecommunications Financial and insurance industry Pharmaceutical industry Food industry Aerospace industry Tourism 48.3% 13.3% 8.3% 6.7% 5.0% 5.0% 5.0% 3.3% 3.3% 1.7% © PSI 2016 18.6% 14.4% 10.3% 9.3% 8.2% 8.2% 8.2% 8.2% 7.2% 7.2% Retail Tourism Financial and insurance industry Sports economy Construction sector Automotive industry Food industry Beauty and wellness Textiles and apparel Information technology and telecommunications INDUSTRIES WITH THE HIGHEST SALES POTENTIAL FROM THE POINT OF VIEW OF SURVEYED COMPANIES – EUROPE (Multiple responses possible) Promotional products distributors Retail Automotive industry Food industry Tourism Financial and insurance industry Textiles and apparel Sports economy Public institutions Construction sector 31.5% 12.2% 10.0% 8.7% 7.2% 6.7% 6.3% 5.9% 5.8% 5.6% © PSI 2016 12.5% 11.7% 11.5% 11.0% 10.8% 10.0% 8.6% Automotive industry Food industry Tourism Financial and insurance industry Retail Construction sector information technology and telecommunications Other services Healthcare industry Hospitality SUPPLIERS DISTRIBUTORS 8.3% 7.9% 7.8% Suppliers as well as distributors consider the retail, tourism, financial and insurance, automotive and food industries among the 10 sectors that generate the highest sales.

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